Module 1 – Introduction to Branding (For Business or Personal Brand)
- Introduction – The Difference Between Branding, Marketing and Sales
- Understanding Brand Identity, Target Audience and Competition.
- Brand Positioning and Creating Unique Selling Proposition
- Aligning Brand Values with Target Audience
- Building a Consistent Brand Voice and Personality
Module 2 – Sales 101: Fundamentals of Effective Selling
- Sales Mindset and Sales Psychology
- Develop Your Personal Brand and Leveraging Social Media in Sales
Module 3 – Digital Marketing Essentials (For Business or Personal Brand)
- Setting Up Digital Marketing Strategy
- Website Design Basics for E-Commerce and B2B
- SEO and Organic Reach Basics
- Paid Advertising (PPC and Social Media Ads)
- Email Marketing Basics
*Website development and online ads detailed tutorials are not included. Online references for detailed tutorials are provided.
Module 4 – Social Media and Content Marketing
- Social Media Platforms for Brand Building
- Content Creation Strategies for Engagement
- Utilizing ChatGPT and sample prompts to accelerate the content ideation and creation process (applicable to any industry)
- Storytelling Techniques in Digital Media
- Tools and References
Module 5 – Sales Team Recruitment and Management (Using a CRM)
- Identifying Key Qualities for Sales Reps
- Onboarding and Training New Sales Team Members
- Setting Goals and Monitoring Performance using free CRM Airtable Template
- Creating Positive Sales Culture
Module 6 – Other Tools and Automation
- Other Marketing Automation
- Measurement and Analytics for Continuous Improvement