No. 1 – Be more results driven by democratizing metrics and having real-time to measure business performance and drive action plans. Here are some examples: Marketing – return-on-ad spend, cost per purchase or lead, and click-to-conversion (CTC) to optimize my advertising efforts
- Sales metrics – leads-to-qualified leads ratio, average sales cycle, customer acquisition cost, customer lifetime value, conversion rate, and deal profitability
- Customer Relationship Management – customer satisfaction rating, customer churn, and customer retention cost
- Operations – Delivery performance
- HR – KPI per employee, employee satisfaction
- Finance – financial standing, working capital, p&l, etc.
No. 2 – Train people in project and time management using techniques like time boxing or time blocking or sprints and using tools such as Google Calendar, Airtable, or Jira.
No. 3 – Scale. Define specific key result areas to scale, design systems and automations, define roles then find the right people and onboard them.