Moonshot Thinking
Would you rather set a sales target of $1M or $1B? The common answer is $1M because it’s realistic. But if you know that the chances of hitting $1B is 1 out of 100, would you still go for $1M? Suddenly 1% of $1B or equivalent of $10M seems realistic if you change your perspective right? Then you’ll go for 10 times of your minimum target.